First off, we want to squash any preconceived
ideas that you have about what directory submissions can actually do
for you. Mainly, we do not want you to expect a flood of traffic from
the directories themselves. The direct visits from these directories to
your website is typically negligible. There are so many factors to
consider, but it would be surprising to see more than 20 visits from
any one directory to your website in any month for a regular, non paid,
non reciprocal directory submission process such as this directory
submission service offers.
This
opinion is based on our experiences with directory submissions: If
another company tries to tell you that you'll receive a flood of
traffic from the directories themselves, they are lying to you. You
should steer clear of such companies, as they either do not know what
they are talking about or they are intentionally misleading you. In
either case: it's bad news for you. Again, this is our opinion, based
on our experiences: nothing more.
All that being said, what is the point of directory submissions then?
It's pretty simple. Submission of your website to seo friendly
directories can increase overall traffic to your website and give you
better exposure in search engines. While you may not receive a lot of
direct hits from visitors of directories to your website, your search
engine rankings and natural search engine traffic and can increase
significantly. This is due, at least in part, to several or even
hundreds of websites linking to yours, causing search engines to crawl
your website more frequently. On top of this you may increase your
ranking in search engines for specific keywords or phrases due to the
link anchor text used in the directory submission process.
If
your website is not being crawled by search engine robots, or they only
show up once a month, directory submissions can increase the frequency
of search engine robot visits.
Your
website can be indexed (listed) in search engines much more quickly
using various types of directory submissions as opposed to the old
method of manually submitting directly to search engines.
Using
varied link anchor text you can increase the possibility of your
website being found under these keywords or phrases when they are typed
into a search engine.
Your Google Pagerank can increase. (if you're into that sort of thing)
Your website link popularity can increase (more backlinks)
Your
website can get more thoroughly indexed by search engines (get more
pages in search engines) due to the directory submission process.
The
downside of directory submissions are that they can be time consuming.
If you don't have a good method for submitting, a single submission can
take you up to 3 minutes or more. Even with our seo directory list it
will take most people around 2 minutes or more per submission. If you
were to submit your website to 100 of these directories yourself it
would conservatively take you 3 hours, though most likely in the range
of 4 hours, and that's only 100 submissions. When time is money it is
not prudent for you to spend your time on directory submissions if you
don't have a method for doing it effectively.
